work with us
Clear ideas. Cultural influence. Commercial outcomes.
underpinned by the name and reputation of the world’s oldest Sunday newspaper
underpinned by the name and reputation of the world’s oldest Sunday newspaper
A digital, audio and print news business for the 21st-century,
A digital, audio and print news business for the 21st-century,
A digital, audio and print news business for the 21st-century, underpinned
by the name and reputation of the world’s oldest Sunday newspaper
Why The Observer Matters
Why The Observer Matters
We prize questions over certainty
We prize questions over certainty
We prize questions over certainty
We want to make sense of the world with and for our readers
We want to make sense of the world with and for our readers
We want to make sense of the world with and for our readers
We read culture as closely as the news
We read culture as closely as the news
We read culture as closely as the news
Trust & Heritage
Trust & Heritage
"This is a once-in-a-generation opportunity to rebuild The Observer as a meaningful partner for brands to advertise, convene and tell their story."
Mike Duffy, Chief Commercial Officer, The Observer
"This is a once-in-a-generation opportunity to rebuild The Observer as a meaningful partner for brands to advertise, convene and tell their story."
Mike Duffy, Chief Commercial Officer, The Observer
"This is a once-in-a-generation opportunity to rebuild The Observer as a meaningful partner for brands to advertise, convene and tell their story."
Mike Duffy, Chief Commercial Officer, The Observer
"This is a once-in-a-generation opportunity to rebuild The Observer as a meaningful partner for brands to advertise, convene and tell their story."
Mike Duffy, Chief Commercial Officer, The Observer
“When something appears in The Observer, I pay attention. It’s already passed my filter.”
Priya Shah
“When something appears in The Observer, I pay attention. It’s already passed my filter.”
Priya Shah
“I read it because it treats its readers like adults.”
Amelia Brooks
“I read it because it treats its readers like adults.”
Amelia Brooks
We are made for readers who choose carefully. That gives your brand a place in a more considered conversation.
We are deliberately different.Our readers choose us. When our readers chose us, they can consider you.
It makes audiences more willing to engage, more likely to remember and more inclined to act.
It makes audiences more willing to engage, more likely to remember and more inclined to act.
Reach
3m
Touchpoints a week across platforms
3m
AIR Readership
AIR Readership
Weekly podcast listeners
Weekly podcast listeners
Digital unique users
Digital unique users
Newsletter audience
Newsletter audience
Social followers
Social followers
Video Views
Video Views
C-Suite Leaders
C-Suite Leaders
Average household income
Average household income
Working with The Observer
Working with The Observer
Convene
Bring the right people together
We convene the people shaping culture, business and public life
We curate private dinners, salons, stages and live formats, designed deliberately differently to encourage engagement
Our Editors from The Observer host the conversation
Creating memorable events to share and amplify your thought leadership, strengthen and build your networks, and stand out to your stakeholders
Observer Business Network
Observer Business Review curates a senior, thoughtfully designed media environment for leaders with responsibility.
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Observer Business Network
Observer Business Review curates a senior, thoughtfully designed media environment for leaders with responsibility.
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Audio
The Observer extends its journalism into successful audio formats, from flagship shows to limited-run series on society, culture and ideas.
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Audio
The Observer extends its journalism into successful audio formats, from flagship shows to limited-run series on society, culture and ideas.
Learn more
The Observer TV
Our journalism brought to life on screen through repeatable formats and series-led storytelling.
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The Observer TV
Our journalism brought to life on screen through repeatable formats and series-led storytelling.
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Observer Live
We bring our readers and partners into the room through forums, salons, interviews and cultural moments.
Learn more
Observer Live
We bring our readers and partners into the room through forums, salons, interviews and cultural moments.
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Create
Enter the conversation
We help brands engage with audiences through The Observer's trusted journalism.
Align your brand with our established formats: in print, in person and on screen.
Be in our world.
Studio1791
Full-service creative studio, giving partners access to The Observer through strategic development, design, and storytelling.
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Studio1791
Full-service creative studio, giving partners access to The Observer through strategic development, design, and storytelling.
Learn more
Thought Leadership
Insightful and built for credibility, our Thought Leadership content can shape the narrative, commissioning the right voices.
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Thought Leadership
Insightful and built for credibility, our Thought Leadership content can shape the narrative, commissioning the right voices.
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Data Led Journalism
From visualisations, to index, our team can explain the world through research and data-led content.
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Data Led Journalism
From visualisations, to index, our team can explain the world through research and data-led content.
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Marketing Insights
We translate audience behaviour and cultural signals into strategic recommendations.
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Marketing Insights
We translate audience behaviour and cultural signals into strategic recommendations.
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Impact
Turn insight into outcomes
We turn engagement and convening into effective campaigns.
Clear objectives. Defined audiences. Measured results.
Delivered across digital, print, audio, newsletters and live moments.
This is where stories translate into trust, consideration and action.
A premium opportunity to reach influential readers in a high-consideration environment.
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A premium opportunity to reach influential readers in a high-consideration environment.
Learn more
O Magazine
A premium magazine for the culturally minded, looking at society and ideas.
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O Magazine
A premium magazine for the culturally minded, looking at society and ideas.
Learn more
Newsletters
We bring our readers and partners into the room through forums, salons, interviews and cultural moments.
Learn more
Newsletters
We bring our readers and partners into the room through forums, salons, interviews and cultural moments.
Learn more
Sensemaker
We help readers make sense of the news with clarity, pace, and a strong point of view.
Learn more
Sensemaker
We help readers make sense of the news with clarity, pace, and a strong point of view.
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Case studies
Deep Tech Summit, Goodwood and Singapore
The Observer partners with Bank of America each year to deliver the Deep Tech Summit, convening senior leaders around the technologies reshaping business and society, with editions hosted at major moments including Goodwood and Singapore.
Studio1791 and Editorial co-create the agenda to ensure it is timely, credible, and commercially relevant, with The Observer’s Editor-in-Chief moderating the programme to maintain pace, rigour, and authority.
We support end-to-end delivery, including speaker sourcing and securing, briefing and run-of-show management, plus full video production of panel sessions and a highlights sizzle for internal communications and post-event reach.
Deep Tech Summit, Goodwood and Singapore
The Observer partners with Bank of America each year to deliver the Deep Tech Summit, convening senior leaders around the technologies reshaping business and society, with editions hosted at major moments including Goodwood and Singapore.
Studio1791 and Editorial co-create the agenda to ensure it is timely, credible, and commercially relevant, with The Observer’s Editor-in-Chief moderating the programme to maintain pace, rigour, and authority.
We support end-to-end delivery, including speaker sourcing and securing, briefing and run-of-show management, plus full video production of panel sessions and a highlights sizzle for internal communications and post-event reach.
Deep Tech Summit, Goodwood and Singapore
The Observer partners with Bank of America each year to deliver the Deep Tech Summit, convening senior leaders around the technologies reshaping business and society, with editions hosted at major moments including Goodwood and Singapore.
Studio1791 and Editorial co-create the agenda to ensure it is timely, credible, and commercially relevant, with The Observer’s Editor-in-Chief moderating the programme to maintain pace, rigour, and authority.
We support end-to-end delivery, including speaker sourcing and securing, briefing and run-of-show management, plus full video production of panel sessions and a highlights sizzle for internal communications and post-event reach.
Deep Tech Summit, Goodwood and Singapore
The Observer partners with Bank of America each year to deliver the Deep Tech Summit, convening senior leaders around the technologies reshaping business and society, with editions hosted at major moments including Goodwood and Singapore.
Studio1791 and Editorial co-create the agenda to ensure it is timely, credible, and commercially relevant, with The Observer’s Editor-in-Chief moderating the programme to maintain pace, rigour, and authority.
We support end-to-end delivery, including speaker sourcing and securing, briefing and run-of-show management, plus full video production of panel sessions and a highlights sizzle for internal communications and post-event reach.
Lloyds, Making Sense of Social Housing
Lloyds Banking Group partnered with Tortoise Media to create two co-branded podcast series that turned complex policy areas into clear, human stories, building awareness for Lloyds’ thought leadership and the reports behind it.
We produced two three-part series, with Tortoise leading end-to-end production and securing interviews with ten expert stakeholders per series to give the work authority, tension, and real-world relevance.
The series was amplified across Tortoise and Lloyds’ channels, delivering 7,000+ listens per series and placing in the top 10% of podcasts globally. Co-branded series remain at the editorial discretion of The Observer’s production team.
Lloyds, Making Sense of Social Housing
Lloyds Banking Group partnered with Tortoise Media to create two co-branded podcast series that turned complex policy areas into clear, human stories, building awareness for Lloyds’ thought leadership and the reports behind it.
We produced two three-part series, with Tortoise leading end-to-end production and securing interviews with ten expert stakeholders per series to give the work authority, tension, and real-world relevance.
The series was amplified across Tortoise and Lloyds’ channels, delivering 7,000+ listens per series and placing in the top 10% of podcasts globally. Co-branded series remain at the editorial discretion of The Observer’s production team.
Lloyds, Making Sense of Social Housing
Lloyds Banking Group partnered with Tortoise Media to create two co-branded podcast series that turned complex policy areas into clear, human stories, building awareness for Lloyds’ thought leadership and the reports behind it.
We produced two three-part series, with Tortoise leading end-to-end production and securing interviews with ten expert stakeholders per series to give the work authority, tension, and real-world relevance.
The series was amplified across Tortoise and Lloyds’ channels, delivering 7,000+ listens per series and placing in the top 10% of podcasts globally. Co-branded series remain at the editorial discretion of The Observer’s production team.
Lloyds, Making Sense of Social Housing
Lloyds Banking Group partnered with Tortoise Media to create two co-branded podcast series that turned complex policy areas into clear, human stories, building awareness for Lloyds’ thought leadership and the reports behind it.
We produced two three-part series, with Tortoise leading end-to-end production and securing interviews with ten expert stakeholders per series to give the work authority, tension, and real-world relevance.
The series was amplified across Tortoise and Lloyds’ channels, delivering 7,000+ listens per series and placing in the top 10% of podcasts globally. Co-branded series remain at the editorial discretion of The Observer’s production team.
Marks & Spencer - High Proteins Season
To support M&S Food’s seasonal health ranges, The Observer published a visually led sponsored feature, “Five ways to hack your health in 2026”, positioned as practical January guidance with clear product integration.
Our studio worked with the M&S marketing team and agency to shape the story, creative, and shoppable moments, spotlighting the Nutrient Dense range, Good Gut range, and High Protein range through specific breakfast and snack options.
The campaign ran for two months with premium amplification across The Observer’s flagship placements across print, digital and social, building sustained frequency around the feature and M&S’s seasonal proposition.
Marks & Spencer - High Proteins Season
To support M&S Food’s seasonal health ranges, The Observer published a visually led sponsored feature, “Five ways to hack your health in 2026”, positioned as practical January guidance with clear product integration.
Our studio worked with the M&S marketing team and agency to shape the story, creative, and shoppable moments, spotlighting the Nutrient Dense range, Good Gut range, and High Protein range through specific breakfast and snack options.
The campaign ran for two months with premium amplification across The Observer’s flagship placements across print, digital and social, building sustained frequency around the feature and M&S’s seasonal proposition.
Marks & Spencer - High Proteins Season
To support M&S Food’s seasonal health ranges, The Observer published a visually led sponsored feature, “Five ways to hack your health in 2026”, positioned as practical January guidance with clear product integration.
Our studio worked with the M&S marketing team and agency to shape the story, creative, and shoppable moments, spotlighting the Nutrient Dense range, Good Gut range, and High Protein range through specific breakfast and snack options.
The campaign ran for two months with premium amplification across The Observer’s flagship placements across print, digital and social, building sustained frequency around the feature and M&S’s seasonal proposition.
Marks & Spencer - High Proteins Season
To support M&S Food’s seasonal health ranges, The Observer published a visually led sponsored feature, “Five ways to hack your health in 2026”, positioned as practical January guidance with clear product integration.
Our studio worked with the M&S marketing team and agency to shape the story, creative, and shoppable moments, spotlighting the Nutrient Dense range, Good Gut range, and High Protein range through specific breakfast and snack options.
The campaign ran for two months with premium amplification across The Observer’s flagship placements across print, digital and social, building sustained frequency around the feature and M&S’s seasonal proposition.
Let’s create something together.
Commercial Team
commercial@observer.co.uk
